Will Boomers Embrace or Resist the Coming E-Book Revolution?

Will boomers embrace the new e-book revolution or resist it and leave it to generation x or y to figure out?
As the largest generation with still a good deal of disposable income despite the crash, also with the last
generation for a taste for reading as opposed to sitting by an electronic screen--my guess is that the boomers
will reinvent the entire process of writing books, distributing them and reading before we move off.
I was prompted by these thoughts due to an excellent article in the Wall Street Journal that
focused on how the economics of ebooks--otherwise known as digital books will transform
our half a millenium or so habit of reading the printed word. Author Steven Johnson writes
in this section about how we will get to discover new books:

"The economics of digital books will likely change the conventions of reading and writing as well. Digital distribution makes it a simple matter to offer prospective buyers a "free sample" to entice them to purchase the whole thing. Many books offered for the Kindle, for instance, allow readers to download the first chapter free of charge. The "free sample" component of a book will become as conventional as jacket-flap copy and blurbs; authors will devise a host of stylistic and commercial techniques in crafting these giveaway sections, just as Dickens mastered the cliffhanger device almost two centuries before.

It's not hard to imagine, for instance, how introductions will be transformed in this new world. Right now, introductions are written with the assumption that people have already bought the book. That won't be the case in the future, when the introduction is given away. It will, no doubt, be written more to entice readers to buy the whole book.

Steven Johnson tells a story about how he was suddenly inspired in a coffee shop to stop what he was reading on his Kindle
and "dutifully working my way through an e-book about business and technology, when I was hit with a sudden desire to read a novel. After a few taps on the Kindle, I was browsing the Amazon store, and within a minute or two I'd bought and downloaded Zadie Smith's novel "On Beauty." By the time the check arrived, I'd finished the first chapter."

Nice.

Johnson predicts that a la carte pricing will emerge

".. as it has in the marketplace for digital music. Readers will have the option to purchase a chapter for 99 cents, the same way they now buy an individual song on iTunes. The marketplace will start to reward modular books that can be intelligibly split into standalone chapters.

This fragmentation sounds unnerving -- yet another blow to the deep-focus linearity of the print-book tradition. Breaking the book into detachable parts may sell more books, but there are certain kinds of experiences and arguments that can only be conveyed by the steady, directed immersion that a 400-page book gives you. A playlist of the best chapters from "Middlemarch," "Gravity's Rainbow" and "Beloved" will never work the way a playlist of songs culled from different albums does today."

Boomers are we ready for this world--will we be the ones to embrace or resist? What about you? Please send us your comments.

Is the Obama Era Heralding a Return to Sixties Values?

Frank Rich got it about right this week in the New York Times as he applauded Harvard's President and Ohio Weslyan's cajloing new graduates to forgoe the promises of getting rich and do something important for humanity.Rich quotes first Dr Drew Giplin Faust who urged the new grads to

to "Find work you love,” adding that The “most remunerative” job choice “may not be the most meaningful and the most satisfying.”
This same note was hit a month earlier by the commencement speaker at Wesleyan University, Barack Obama. “The big house and the nice suits and all the other things that our money culture says you should buy,” he said, amount to “a poverty of ambition.” He wasn’t speaking idly. As America knows, Obama turned down the lucrative career path guaranteed to the first African-American president of The Harvard Law Review to pursue the missions of service and teaching instead. The potential rewards for our country, now that that early choice has led him into the White House, are enormous.



Obama had choices--but many of today's grads know that the high paying jobs on Wall Street aren't likely to come back for a while if at all. The loans however that it took to enter the Ivy League are not going anywhere and so most new graduates will have to look forward to a long period of reduced lifestyles before they can become the new masters of the universe.
Good thing though? Non profits and idealistic enterprises can sure use the brainpower that would otherwise be wasted making huge bonuses for not very economically productive work.

So our "thought leaders" will need to help our young students whose reward system has been measured out in dollar signs with new harsher realities. Boomers will have to rise to the challenge too. As the parents of many of these youngsters -they have a role to inform them of the choices they made not necessarily between serving mamon and public service but in terms of the humanistic values they recognize as important and lasting. Good luck everyone as we enter (re-enter) this brave new idealistic age.
Let's hope this one--makes the lasting improvements that the sixties seemed only to promise us.

John Martyn Original Singer Songwriter Dies--1948-2009

John Martyn-- a much under-rated singer songwriter from the 1960s died in January.
Martyn leaves behind many great songs to remember him by. Solid Air was a masterpiece album and it deserves to be better known. Martyn's musical originality was easily apparent --his ability to fuse jazz and folk rhythms set him apart from his fellow artists. He was not one to court fame or seek a more commercial sound. It is sad to read about the misfortunes that attended him towards the end. We hope that Word Magazine a new and superbly written and edited UK music journal will allow us to reprint some of the great article they published in their March issue on the singer's life and achievements..