Harvard University's Business Guru, Rosabeth Moss Kanter issues a new blast of encouragement to boomers to dedicate their "retirement years" to service--
World, get ready! The Baby Boomers are becoming the Senior Boomers, and they want to change you again.
The generation that marched in Washington in the 1960s is marching into elementary schools, high schools, hospitals, and homeless shelters seeking opportunities to serve. Activists in civil rights and women's movements four decades ago now want to eradicate diseases, transform education, reform health care, or alleviate global poverty.
She contrasts the last generation's choices--Gerry Ford and let us add George Bush--with those of the boomer crowd:
Post-career options for healthy adults once ran the gamut from A to B & B. They could choose athletics (as in golf), like former President Gerald Ford and countless former CEOs, or run a Bed-and-Breakfast, the choices of former Senator George McGovern. Today's mature boomers aspire to be Bills: to start a foundation and champion social causes like Bill Clinton and Bill Gates. Among leading edge boomers, 50-59 years old, who say they will never retire, nearly two-thirds are interested in public purpose work.
For a nation still reeling from the economic meltdown, this is a huge opportunity. The Edward M. Kennedy Serve America Act recently signed by President Obama, includes provisions encouraging boomers to embrace service careers for their next life stage.
We should add for realism purposes--that the two Bills can well afford the choices they made--since they continue to earn income as they move through the more morally uplifting worlds of philanthropy--many of us not so blessed with the skills and talents they share may have to engage in more mundane activities. But it would be interesting to hear from you dear reader as to what choices are on your mind right now.
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